MASSMUTUAL: ADOPT A RUNNER

Most people who run the New York City Marathon are from out of town, so they don't have anyone in the area to cheer them on. We created a platform to connect those runners with local cheer-ers, giving them a boost when they need it the most. 

 
 
 
 

Concepted with Chase Kimball (CW).

Finished by our friends, Ben Waldman (CW), Kasia Canning + Nicole James (ACDs) at Johannes Leonardo