VELVEETA: VEL2GO

Sometimes a phoenix rises from the ashes, and sometimes it’s a travel pack of cheese.

After selling this silly idea back in 2022, 3 years later some cheesy friends at JL and Kraft were able to bring it to pockets everywhere.

Featured In: AdAge, Food&Wine, NYPost, Fast Company, Nerdist, LBB

Concepted with: Lannie Hartley (Sr CW), Zoe Kessler (GCD) at Johannes Leonardo