VELVEETA: FOODIE CALL

How do you make a booty call even better? By adding Velveeta of course.

The campaign launched at night when our audience would be awake, and more importantly, horngry.

People who added Velveeta to their booty calls received a hot food delivery or a Foodie Call Kit in the mail.

Featured In: AdAge, AdWeek, The Drum + AdWeek (again)

With: Lannie Hartley, Marjorie Vardo (ACDs), Paula Gete-Alonzo (CW), Anna Cevalos (AD), Zoe Kessler (GCD) at Johannes Leonardo

Photographer: Blaise Cepis